Strava: Run, Connect, Repeat

Enhancing social-driven features and improving navigation

INDUSTRY: Fitness, Social Platform

RESEARCH: User Interviews, Wireframe Testing

ROLE: UX Researcher & Designer

PROJECT: Redesigning Strava based on research-driven insights to improve intuitiveness and enhance social functions

DELIVERABLES: User Testing Script, Empathy Map, Persona, User Journey, Wireframes, Interactive Prototype

Key Screens: High Fidelity Mockups

Project Overview

Context

Strava is a fitness app that allows you to track workouts, stay up-to-date on your friends’ activities, join running groups and view your personal fitness data. Jokingly called ‘the new dating app’ Strava has evolved into more than just a fitness app, but the must-have social media for fitness junkies.

The Problem

During user interviews, I discovered that like myself, other people found Strava hard to digest and navigate at first. These interviews revealed 2 core issues:

  1. Difficulty finding and viewing friends’ activity

  2. Difficulty viewing your own personal fitness data

Research Method

Conducted 4 user interviews with a semi structured script. Based on my findings (see key quotes below) developed HMWs and JBTD to address user needs in my solution.

    1. Make your own workouts and data easier to find?

    2. Foster connecting with friends and staying in the loop?

    3. Decrease frustrations with navigation?

    • Stay connected with friends

    • Encourage yourself to stay active through social sharing, data-driven progress, and activity tracking motivations

    • Save time on scrolling and navigating with an easy-to-use interface

    1. Declutter Activity Feed

    2. Redesign App Map Navigation

    3. Create features to concisely organize and visualize information

  • “Hard to pull up a follower’s activity. The mess of people on my FYP is a hodge-podge”

    User Interview 1, Mountain biker & Walker

  • "The way you view your personal activities isn't intuitive with how it's displayed on your home page"

    User interview 2, Runner

  • “I want to connect with other runners and see the running group pages”

    User Interview 3, Runner

  • "Strava seems more complicated, a lot more information, because you are actually connecting with other people, not just your own stats"

    User Interview 4, Runner & Gym

Pain points:

I surveyed 10 Strava users and found 60% used synced devices that auto-upload activities.

These 'filler' activities makes it more difficult to find the main workouts of your friends and leads to frustration from scrolling.

#1. Hard to see and find friends’ activities.

#2. Accessing your profile

Currently, the only way to view your personal work out activity stats and activity log is by clicking the tiny profile picture to go to your profile page.

What I did:

New: Main Activity Highlights

Added ability for users to feature their main activity of the day in a new section.

Moved: Favorite visibility

Moved Favorites Star to activity cards instead of under the 3 dot menu so users can prioritize who they see first on their feed faster.

New: Friend Leaderboard

Replaced ‘dead space’ Active page with Friends page under Group tab and added new leaderboard feature.

Moved: Profile Page

Reorganized app map architecture and moved the profile page to the secondary top navigation bar. I also redesigned the profile page to reflect the new highlights feature.

Interactive Prototype

Here are the high fidelity screens I developed to show how my solutions function as an interactive prototype.

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